Report: China's local brand power surpasses foreign firms

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Report: China's local brand power surpasses foreign firms

For the first time, local brands have more power in China than those of multinational firms, an annual marketing report says.

In 2016, the top 100 Chinese companies were more valuable than the leading 100 international brands operating in the country, the report claims, which could be another sign of China's growing business clout.

Al Jazeera's Andrew Thomas reports from Beijing.

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Category
News & Politics
Tags
China, Al Jazeera
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