From his long, unwieldy press conferences to the nomination of a Supreme Court Justice in prime time, Donald Trump delivers on spectacle.
There is conflict, there is humiliation, and there is supreme confidence - dramatic elements pulled straight out of a reality TV playbook that for Trump has been years in the making. "The Apprentice", a show helmed and co-produced by Donald Trump, solidified him as a gospel of success, despite being plagued by bankruptcy and scandal.
Building on this image, and through similar projects, Trump has arguably become a brand unto himself, endearing him to a segment of the American public that supported him all the way to the White House.
Now in the early days of his presidency, the showmanship continues, as 24-hour news channels race to cover his every move. Is Donald Trump in his own reality show? And what does it mean for the United States?
Josh Rushing explores Trump's reality TV rise from a C-list New York celebrity to the most powerful office in the world.