TOMS Shoes Vows to Invest in Organizations Working to End Gun Violence | Op-Ed | NowThis

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The CEO of TOMS Blake Mycoskie is tired of the gun violence epidemic in America — so the company is making a $5 million investment in various organizations that are working to end gun violence every day.
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We’ve had enough. Enough moments of silence and declarations of thoughts and prayers

We’ve had enough of people telling us to stay in our lane while another community is destroyed. This year alone, we’ve had at least 314 mass shooting incidents. It's time for all of us to take action.

We can't afford to wait. We need the adults who are in charge to make the change we need so that we're safe at school, in churches, mosques, and synagogues, at concerts and the movies...the list keeps getting longer.

TOMS is following the lead of activists like Winter BreeAnne Minisee and students across the country, who are doing their part to call for an end to gun violence. We’re proud to be making the biggest corporate contribution in the history of our country, by investing $5 million into local organizations working to end gun violence. But we’re not stopping there. We have created technology on where every American can quickly send a postcard to their representative calling for universal background check legislation. More than 90% of Americans support universal background checks - this isn’t a matter of Democrat or Republican, this is a matter of life and death.

Last March, in response to the brave students of Marjory Stoneman Douglas, I joined a coalition of students called Youth EMPOWER to organize one of the largest national student walkouts in history. Over 2 million students walked out of class in all fifty states. We made our voices heard and now we are just getting louder. We will never stop speaking out when our lives are on the line. And we know we can’t do it alone.

TOMS has always been a company with giving at our core. From the very beginning, our customers have literally worn their values on their feet and helped provide shoes, sight restoration, and safe water for children and communities around the world though our One for One™ model. We're fully committed to building a better tomorrow, and it's because of that commitment that we're speaking up about gun violence and investing financially in groups that are working towards change now.

TOMS is using their platform to amplify the urgency and help end the gun violence epidemic in America. The growing list of organizations they're supporting includes Cure Violence, The Black and Brown Gun Violence Prevention Consortium, Everytown for Gun Safety, Faith in Action, Giffords Law Center to Prevent Gun Violence, March for Our Lives, and Moms Demand Action.

At TOMS, we knew we had to do something, but we also understand that the problems we face today are complex and that many communities have been facing these issues for decades. That's why we're supporting a diverse coalition of organizations that use tactics like programming in disenfranchised communities, mental health, research and policy, suicide prevention, and more. We also know that people are the most powerful force for progress. We're asking our supporters and all Americans to contact their Members of Congress and demand immediate action through technology on our website.

Head over to and in about 20 seconds you can send a postcard to your congressional representative in support of universal background check legislation. In less than a minute, you'll have joined us to help build a better tomorrow.

It’s going to take everyone - students, community and faith leaders, doctors, CEOs, YOU - everyone’s going to have to come together to make a safer world for all of us.

With your help, we can End Gun Violence Together.'

#Shoes #Toms #Guns #Violence #GunPolicy #Politics

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